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Back in the day I worked for a company that had zero online budget to promote their products but they needed to reach their target customer. This taught me a lot about social media and gaining organic following and reach. Since then some additional training and trial and error have strengthened my social media knowledge. Pair that with my graphic design skills it's turned out to be a big win for my clients.
It is safe to say this area of my business has exploded thanks to my clients recommending me to their biz buddies and now my services are in demand!